Oct
20
2009
Let’s Smile World
Oct
18
2009
Outdoor Ads with free samplers
Let’s face it, we all love free stuff, especially when it comes unpredictably. Here you are the examples when the creativity can come beyond bright billboards or celebrity featured TV commercials.
1. Chevrolet Aveo: Pennys
2. Mc Donald’s Big ‘N’ Juicy: Serviette Dispenser
3. PruHealth: Orange Dispenser
4. Jupiler Beer: Ice Poster
5. Pantene Anti-Breakage Shampoo: Rapunzel
6. The Economist: Twister
Oct
2
2009
Cool Watch
Here is a cool watch designed by Sean Zoega. It’s totally new concept in time keeping and unusual contemporary styling is a celebration of being that “little bit different”. The i-Toc wristwatch features two radially graduated rings that displays the current time. The outer gradient displays the minutes and the inner gradient shows the hours. The gradient patterns interact to create a pattern that is both functional and beautiful. I really like the design of these watches: they come in a choice of six funky colors, from black, silver, blue, purple, red, orange. This limited edition watch also comes with an anodized aluminum casing. Only 400 pieces that are available for purchase (here). Want one? It’s only $96.
Sep
29
2009
What does your Desk say about You?
Take a look at your desk: What does it symbolize to you? May be it’s perceived as a source of protection, or maybe as a part of intellectual property, or even as a specific state of mind than a physical place. It’s a very interesting Question, isn’t it?
In this video extraordinary individuals reveal what makes each of their work spaces unique and inspiring. I am sure you have your own vision on the theory.
Sep
24
2009
Liquid Bookmarks
We all use web browser’s bookmarks once in a while, but how about liquid ones for using with your precious books? Every piece is one-of-a-kind and hand-made by the Japanese designers. It’s made of silicon with a melting effect, as you can see. In my opinion it’s such an unordinary, but eye-catching accessory, which can be a good gift or a make-up.
Thanks to the Internet, this product is available for sale, and the set of three pieces costs $29 in the United States.
Sep
22
2009
The Man who Walked Around the World
The mini-movie (I can’t call it commercial), for Johnnie Walker, The Man Who Walked Around The World, sees actor Robert Carlyle stride through a landscape dotted with doors and bars and portraits and TV stacks as he recounts the tale of how a humble Scottish farmer grew an international brand. The story itself is gripping enough, with compelling copy from BBH London’s Juston Moore, but what makes it all the more mesmerising is the fact the whole spot was shot in one take, with Carlyle and the camera operator navigating the treacherous countryside.
Sep
11
2009
Bath Towels as a new advertising medium
As consumers tend to get use to different sorts of advertising methods, such as print media, TV, radio and billboards, creative firms are on a mission to find new ways of distracting, shocking and memorizable ads. This post is dedicated to the fresh point of promotions - beach and bath towels. The main objective of all campaigns is they give towels away for free, and raise the awareness among involved audience.
1. Israel Cancer Association: Grill Towels
2. TV - week of murder scenes.
Summer is a season of violate TV ratings. Creative team has come up with the idea of promoting show right on the beach by giving out “pool-of-blood” shaped beach towels, so when people lay on them, they would look murdered.
3. Ending Piracy Towel
Idea is based on giving out towels to people, who later will spread them out on the beach and it will look like the make-shift stall to sell things at.
4. AXE - Shower Gel
The campaign was performed in male - gym communities, in the locker showers rooms. The Branded Towels visually reflect the benefits of using Axe products. The low-budget give-away have became very successful and turned to promotional campaign with the strong word-of-mouth assistance.
5. Playboy Cover
Every girl thinks to be placed on the cover of Playboy magazine at least once. And probably every boy thinks of having a chance to see his girls on the cover of the same magazine. Now it’s possible and not only once, but every single day.
Sep
8
2009
Talk to the Hand
Inspired by the gestural language depicting the use of the phone, the color rings by BCK design team, including Javier Bertani, Ezequiel Castro and Vera Kade, are an accessory for your mobile phones that apart from making your chatter more natural and comfortable also turns your flamboyant fashion accessory in to a functional device. The color ringsare intended to be worn in the thumb and little finger that works as a microphone and headset, while connecting wirelessly to your mobile phone. All you need to do is to point your thumb and little finger towards your ear and mouth respectively to make or receive a call, thanks to the built-in distance sensors.
Sep
5
2009
Video ads in Magazine
When Entertainment Weekly subscribers within Los Angeles and New York get to the middle of their copy of the September 18 issue they will find a wafer-thin video screen, just over two inches wide, which will turn on and start playing video footage.
The video player, which was developed by a US company called Americhip, is packaged into a fixed magazine insert and the technology is similar to the chips that play music in some greeting cards. CBS and Pepsi’s video ad begins with an introduction to the “video-in-print” technology, starring characters from the show ‘The Big Bang Theory’, who explain how to use the player.
The video player has a battery charge lasting 65 to 70 minutes and can reportedly handle up to 40 minutes of video. It can be recharged with a mini USB cable as there is a plug-in on the back of the unit. More info
-
Share
