Video ads in Magazine
When Entertainment Weekly subscribers within Los Angeles and New York get to the middle of their copy of the September 18 issue they will find a wafer-thin video screen, just over two inches wide, which will turn on and start playing video footage.
The video player, which was developed by a US company called Americhip, is packaged into a fixed magazine insert and the technology is similar to the chips that play music in some greeting cards. CBS and Pepsi’s video ad begins with an introduction to the “video-in-print” technology, starring characters from the show ‘The Big Bang Theory’, who explain how to use the player.
The video player has a battery charge lasting 65 to 70 minutes and can reportedly handle up to 40 minutes of video. It can be recharged with a mini USB cable as there is a plug-in on the back of the unit. More info
September 5th, 2009 at 8:34 am
Well, i knew this was coming, didn’t know it was here. Should be interesting when it can be economically scaled-up. Still, you have to wonder if traditional print vehicles are trying just a bit too hard. But it has novelty and cool factor!! (hugh Hefgner must be looking at this technology closely…).