Julia’s Blog

As consumers tend to get use to different sorts of advertising methods, such as print media, TV, radio and billboards, creative firms are on a mission to find new ways of distracting, shocking and memorizable ads. This post is dedicated to the fresh point of promotions - beach and bath towels. The main objective of all campaigns is they give towels away for free, and raise the awareness among involved audience.

1. Israel Cancer Association: Grill Towels

2. TV - week of murder scenes.

Summer is a season of violate TV ratings. Creative team has come up with the idea of promoting show right on the beach by giving out “pool-of-blood” shaped beach towels, so when people lay on them, they would look murdered.

3. Ending Piracy Towel

Idea is based on giving out towels to people, who later will spread them out on the beach and it will look like the make-shift stall to sell things at.

4. AXE - Shower Gel

The campaign was performed in male - gym communities, in the locker showers rooms. The Branded Towels visually reflect the benefits of using Axe products. The low-budget give-away have became very successful and turned to promotional campaign with the strong word-of-mouth assistance.

5. Playboy Cover

Every girl thinks to be placed on the cover of Playboy magazine at least once. And probably every boy thinks of having a chance to see his girls on the cover of the same magazine. Now it’s possible and not only once, but every single day.